LATEST LOADBETA RANGE OFFERS UNRIVALLED VALUE

TATA has retained the same low prices that prices that helped  establish the marque in the UK for its latest Loadbeta pick up and double Cab ranges to ensure TATA vehicles remain the most affordable light commercials in the country.

The range comprises  the Loadbeta Pick-up 2.0 TDI,  the  Loadbeta Pick-up 2.0 TDI 4X4,   the Loadbeta Double Cab 2.0 TDI and the Loadbeta Double   Cab 2.0  TDI 4X4.  Prices starts  at £7,495 plus VAT  for the standard two-wheel drive Loadbeta pick-up 4x4 Double Cab.

The rugged design and construction of all models ensure they can easily cope with hard work.  Payloads are extremely competitive at 1140 kg for the two-wheel drive Loadbeta Pick-up and 1080kg for the two-wheel drive Loadbeta Double Cab.

In spite of their low purchase price all Loadbeta models come comprehensively equipped with cloth covered individual bucket seats,  full carpeting,  stereo radio/cassette player,  door pockets incorporating drinks holders and a powerful heating and ventilation system with fresh  air outlets at head height.  Double cab models incorporate rear head restraints on all three passenger seats and a heated rear window.

Mechanically,  all Loadbeta models are powered a 2.0 litre turbocharged and intercooled diesel engine which develops 90PS at 4.300rpm.  Drive is through a five-speed gearbox.   A limited -slip differential is standard throughout the entire range to provide increased traction in difficult driving situation such as those encountered on building sites or dirt roads.

Four wheel drive models get the universally praised,  electrically selectable TATA 4X4 systems ,   which provides all-wheel drive at the flick of a dash-mounted switch.

Drive from two to four -wheel drive can be accomplished on the move .    A further set of low ratio gear are available for negotiating particularly arduous terrain.   The increased ground clearance of the 4x4 models and the well-weighted power assisted steering ensures that progress on and off the road remains stress free.

All TATA continues to evolve the loadbeta range  - which proved so successful when introduced to the UK in 1994.  The 4x2 Loadbeta pick-up captured 20 per cent of this highly competitive market in its first full year of sales and was categorised    'RUNNER-UP,  BEST PICK-UP'   IN THE PRESTIGIOUS WHAT VAN?   awards a year later.

Recent models improvements include revised mounting for the exhaust systems,   changes in switchgear,  new instrument graphics and a whole raft of our minor improvements.  In short,  the new Loadbetas are the most accomplished light commercials yet.

Capping off the package is a comprehensive TATA warranty covering three years/   60,000 miles,  with a six anti-perforation guarantee and one year's free membership of Green Flag roadside recovery service.

TATA INTRODUCES THE SAFARI ACCESS VAN

TATA is poised to rock the 4x4 van world with the introduction of the high specification Safari Access, the 780kg payload,  5-door van.

Safari Access is based upon the ultra-high-specification Safari SUV and retains all the luxury and creature comforts of this imposing 5-door off-roader,  including air conditioning ,  power assisted windows/steering/door mirrors and central locking.   On top of this the vehicle comes with a stereo radio/cassette player,  folding armrest,  alloy wheels and is available in a choice of three metallic paint finishes at no extra cost.  In fact,  Safari Access is the only light commercial van to offer such a comprehensively high standard specification.

The load carrying potential includes 20 sq. ft floor space and 1.7 cu metres of load space.  The load bed has metal runners and a half -height forward bulkhead and the rear side doors open to improve load access.   A single side opening rear door is retained.

TATA's  advanced electrically controlled 4x4 systems transfers drive from two to four -wheels on the move at the flick of a switch and the transmission is equipped with a further set of low gear ratios for dealing with rough terrain.

Safari Access is motivated by a turbocharged and intercooler four-cylinder diesel engine developing an impressive 90PS to provide good load-lugging performance.

Couple the unrivalled specification of Safari Access to the highest payload in its class and an off-road driving capability of vehicles coasting several thousand pounds more and Safari Access makes a very strong statement.

TATA SAFARI BRINGS FAMILY -SIZED 4X4 MOTORING TO THE MASSES

TATA's imposing Safari 2.0 OTDI 4X4 represents the biggest bang per buck,    or the largest offroader for the smallest outlay,  of any new 4x4 vehicle on sale in the UK.  Significantly it is the first TATA passenger vehicle developed for Western European markets.

Two models are available ,  the Safari 2.0 OTDI 4X4 and the higher specification, leather trimmed Safari 2. OTDI 4X4 EX,

Safari is both modern and sophisticated and the first TATA vehicle to be created in India using CAD/CAM technology.  It illustrates TATA's  increasingly advanced capabilities in vehicle production and highlights the desire by the Indian manufacturer to establish a strong European presence outside its domestic market.   Indeed,  to ensure Safari has Euro appeal,  its exterior and interior design is a result of collaboration between the UK's  former premier design house,   International Automotive Design,  and the TATA Engineering and Research Centre in Pune.